Turn WhatsApp and email orders into ERP sales orders
ManualOut’s AI reads the orders your customers already send: email, WhatsApp, PDFs, spreadsheets, voice notes. It matches every line to your product list and creates the sales order in your ERP.
No portal to roll out. No behaviour to change at the customer end.
Order — Thursday delivery
Morning, For Thursday please: 12 ctn still water 500 8 ctn cola 330 6 ctn orange squash 1L 30 pcs salted crackers 10 ctn green tea 48 choc wafers Same delivery address as usual. Thanks, Priya
Same order, three channels, identical result. The original stays attached whichever way it came.
| Product | Unit | Qty | Line |
|---|---|---|---|
| Still Water 500ml — 24pk | CTN | 12 | $100.80 |
| Cola Classic 330ml — 24pk | CTN | 8 | $89.60 |
| Orange Squash 1L — 12pk | CTN | 6 | $87.00 |
| Salted Crackers 200g | PCS | 30 | $49.50 |
| Green Tea 250ml — 12pk | CTN | 10 | $98.00 |
| Chocolate Wafer 45gTwo products match this name — needs a decision | PCS | 48 | $34.56 |
- Order value
- $459.46
- Minimum
- $750.00
- Status
- Under minimum
Six lines, one unmatched, and the order is short of this account's minimum. Both reach the desk as decisions rather than typing.
Writes into the system you already run
- Dynamics 365
- Business Central
- SAP
- SAP Business One
- Oracle
- NetSuite
- Epicor P21
- Odoo
- Acumatica
- +7 more
The long tail
EDI reaches your ten biggest accounts. Nothing reaches the other three hundred.
The big grocers made you set up EDI, the electronic link between your system and theirs. The independents, cafés and forecourts never will.
But that long tail is where most of your order lines are. So your team types all of it by hand — every carton, every pack size, every “same as last week but no cola” — against the clock, before the vans load.
ManualOut is built for that tail. Keep EDI where it works. Stop typing everything else.
Body text and attachments, read the moment they land
Typed, forwarded, or a photo of a notepad
Purchase orders, including scanned and faxed
Excel
Whatever column layout the account uses
CSV
Bulk lines, straight in
Voice
Calls and voice notes, transcribed and extracted
File upload
Drop a file, get an order
Portals
Orders placed through your own channels
What ManualOut does
One platform, from the message to the sales order
Six parts of the same job. Each reads, checks or writes a piece of the order — and each has a page if you want the detail.
Order capture
Email, WhatsApp, PDF, Excel, CSV and voice — all in one queue.
AI extraction
Every line read and matched to your product list.
Rules & validation
Minimums, cutoffs, pricing and warehouses, checked every time.
ERP sync
Sales orders written into the system you already run.
Customer management
Accounts, per-customer rules, and autopilot for the ones you trust.
Analytics
Order trends, product mix, and how the AI is performing.
How it works
Five steps. Only one needs a person.
And that one is the step where somebody actually has to make a decision.
- 01
The order arrives
However your customer chose to send it: email, WhatsApp, a PDF, a spreadsheet, a voice note after service. They do not have to change anything.
- 02
The AI reads it
ManualOut's AI pulls out the products, quantities and pack sizes, and matches each line to your product list. Anything it cannot match, it flags.
- 03
Your rules are checked
Price list, minimum order value, delivery charge, cutoff time, company and warehouse. Checked on every order, so it does not depend on who is on the desk.
- 04
The sales order is created
The order goes into your ERP and the ERP's order number comes back. If the ERP rejects it, you get the error and can fix and retry.
- 05
Your team handles what is left
Clean orders go through on their own. Only real decisions reach a person: a shortage, a line that would not match, an order below the minimum.
The order desk
148 orders came in. The desk touched 11.
The other 137 went into the ERP on their own. Your team spends its morning on the ones that actually needed a decision.
Dashboard
- Orders today
- 148
- ERP success rate
- 93%
- Avg. confidence
- 90%
- Manual review
- 11
+12% vs last week
6 need attention
Match rate 95%
of 148 orders
Where today’s orders came from
- WhatsApp62
- Email51
- File upload21
- Voice14
76% arrived as a message. None of it was typed into a portal.
What needs a person
- 4Below minimumHeld for a decision
- 2ERP errorsRejected by the ERP
- 5No product matchAwaiting review
11 of 148. The other 137 went through without anyone touching them.
Recent orders
| PO | Customer | Source | Entity | Value | Status |
|---|---|---|---|---|---|
| #12012 | Harborline Foods | Meridian | $459.46 | Need attention | |
| #12011 | Northgate Grocers | Meridian | $1,204.00 | In ERP | |
| #12010 | Palewood Catering | Voice | Cordell | $612.25 | Parsing |
| #12009 | Bayside Provisions | Cordell | $880.50 | Error | |
| #12008 | Harborline Foods | File upload | Meridian | $310.00 | Ready for Review |
Rules & validation
If only a person checks the minimum, it is not really a rule.
Minimums, cutoff times and delivery charges only work if something checks them every time. At 8am with sixty orders waiting, that something cannot be a person remembering.
- Minimum order value checked before the order moves — set globally or per account
- Two small orders merged into one that clears the minimum, delivery date handled
- Cutoff times applied automatically, so the delivery date is one you can hit
- Delivery charges applied by order value, every time
- Each order sent to the right company and warehouse
- Stock checked while there is still time to call the customer
You can always see where an order is
Including when it goes wrong. If your ERP rejects an order, it shows up in the queue as work — not as silence.
- Parsing
- Ready for Review
- Need attention
- In ERP
- Error
- Rejected
- #120126 lines$459.46Under MOQDelivery 26 May 2026
- #120085 lines$310.00Under MOQDelivery 28 May 2026
MOQ will be achieved after consolidation.
- MOQ required
- $750.00
- Combined value
- $769.46
- Status
- MOQ met
Two deliveries become one. The minimum is met, the space on the van is not wasted, and nobody had to make an awkward phone call about a $310 order.
Integrations
It only counts once it is in your ERP
Reading the order is the easy half. If it stops there, your team still has to type it in.
Microsoft Dynamics 365
Sales orders created straight in Dynamics 365
Dynamics 365 Business Central
Built for the Microsoft ERP most distributors actually run
SAP
From a customer email to an SAP sales order
SAP Business One
SAP for smaller distributors, without the data entry
Oracle
Checked orders into Oracle, automatically
NetSuite
NetSuite sales orders without the typing
Epicor Prophet 21
The distribution ERP, fed automatically
Odoo
Odoo sales orders, straight from WhatsApp and email
Acumatica
Cloud ERP, fed by the channels your customers use
Sage
Your Sage system, without the order desk typing
Custom & in-house ERP
Built your own system? It can still receive orders.
WhatsApp Business
Every WhatsApp order in one place
Microsoft 365
Your Outlook order inbox, read automatically
Google Workspace
Gmail order inboxes, read as they arrive
Outlook.com & Exchange
Older Exchange setups, still covered
Zoho Mail
Zoho order inboxes, read automatically
Industries
Built for how food actually gets ordered
A meat wholesaler and a drinks distributor have almost nothing in common. ManualOut knows the difference.
FMCG distribution
Hundreds of order lines a day. Every one of them typed by hand.
Foodservice & HORECA
The chef sends a voice note at 11pm.
Fresh produce & vegetables
Today's order is nothing like yesterday's.
Seafood & fish
Your customer orders 6 salmon sides. You invoice by the kilo.
Meat & poultry
"Denuded, 220g portions, cryovac" arrives as a WhatsApp message.
Dairy & chilled
The van leaves at 5am. The order desk starts at 8.
Frozen & cold chain
A small order still costs you a full drop.
Beverage & drinks
"10 cases of cola." Which pack did they mean?
Bakery & ingredients
The order arrives at 11pm. Production starts at 2am.
Wholesale & grocery supply
Every account has its own deal, and it lives in someone's head.
Send us your worst order
A voice note. A photo of a notepad. A spreadsheet in your customer’s codes. We will run it live and show you what ManualOut makes of it — including the parts it gets wrong. Every product in this market demos well on a clean PDF.