The order arrives at 11pm. Production starts at 2am.
Bakery plans production hours before anyone opens an inbox. ManualOut reads orders through the night, so the bake matches the real order book.
The daily reality
What the order desk is actually dealing with
The cutoff is before the desk exists
Production is planned overnight. An order that arrives at 11pm has to be in the count by 2am, and nobody is at a keyboard.
Orders drive production, not just picking
Get the book wrong and you do not just ship wrong, you bake wrong. By morning it cannot be fixed.
Standing orders that flex daily
The same cafés every day, with quantities that move with the weather, the footfall, and whatever happened yesterday.
Ingredients and finished goods work differently
Flour and mixes move in bulk with their own minimums. Finished product moves daily in small drops.
Where ManualOut fits
What changes once orders read themselves
Orders read the moment they land
An 11pm WhatsApp is read at 11pm, not when the desk opens. The overnight count reflects the real book.
Cutoff applied by rule
Orders past cutoff roll forward automatically, so what is in the production count is what can actually be made.
Standing orders fire on schedule
Daily repeat orders regenerate on their own, and a change shows up as an exception instead of getting missed.
Different minimums for different lines
Global and per-account minimums cover bulk ingredients and daily drops under one roof.
In the product
A bakery & ingredients order, read and checked
On the left is the message, as the customer sent it. On the right is what ManualOut made of it — and what it flagged for a person.
Cornmarket Café Group
Tomorrow please: 40 sourdough 60 croissants 24 pain au choc 30 baguettes 12 focaccia Bit more than usual, we've got an event
The original message stays attached to the order — permanently.
| Product | Unit | Qty | Line |
|---|---|---|---|
| Sourdough Loaf 800g | PCE | 40 | $96.00 |
| Croissant — butter | PCE | 60 | $51.00 |
| Pain au Chocolat | PCE | 24 | $22.80 |
| Baguette — 250g | PCE | 30 | $33.00 |
| Focaccia — rosemary, 400g | PCE | 12 | $38.40 |
- Order value
- $241.20
- Minimum
- $80.00
- Status
- Minimum met
Sent at 11:18pm. Read at 11:18pm. Production plans at 2am, and nobody had to be at a keyboard for this to be in the count.
- ERP order no.
- SO-4471203
- Synced by
- Automatic
- Synced at
- 14 May 2026, 10:17 PM
- Confidence
- 94%
- Order received
- AI parsing completed
- Validation completed
- Inventory checked
- Synced to ERP
- Order confirmed
How orders arrive
The channel mix in this trade
Email leads, but the late-night messages are the ones that hit the production plan.
- Email42%
- WhatsApp34%
- Voice16%
- File upload8%
Illustrative — the typical shape of an order book in this trade, not measured data. Your own mix appears in the dashboard once orders start flowing.
Questions
What buyers in this trade ask
- Orders arrive at 11pm and we bake at 2am. Does that work?
- An 11pm message is read at 11pm. The overnight count reflects the real book without anyone being at a keyboard — which is the whole point in a trade where the cutoff lands before the office opens.
- Our orders drive production, not just picking. Is that riskier?
- Yes, and it is worth being clear about: a wrong order means a wrong bake, and by morning it cannot be fixed. That is why lines ManualOut is unsure about are flagged rather than pushed through.
- Daily standing orders with constant small changes — can it cope?
- Repeat orders regenerate on schedule and variations are surfaced as exceptions. The café that adds an event order on Thursday gets caught rather than missed.
- We sell bulk ingredients and daily finished goods. Different rules?
- Minimums can be set globally or per account, so bulk flour and a daily bread drop can live under different rules in the same system.
Other segments
FMCG distribution
Hundreds of order lines a day. Every one of them typed by hand.
Foodservice & HORECA
The chef sends a voice note at 11pm.
Fresh produce & vegetables
Today's order is nothing like yesterday's.
Seafood & fish
Your customer orders 6 salmon sides. You invoice by the kilo.
Meat & poultry
"Denuded, 220g portions, cryovac" arrives as a WhatsApp message.
Dairy & chilled
The van leaves at 5am. The order desk starts at 8.
See it run on one of your own orders
Send us a real order — the messiest one you can find. We will run it live and show you what happens when it works, and when it does not.