Every account has its own deal, and it lives in someone's head.
At scale, the complexity is in the rules: which company, which warehouse, which price, which minimum. ManualOut applies all of it to every order, so it does not depend on who is on the desk.
The daily reality
What the order desk is actually dealing with
Every account was negotiated separately
Minimums, pricing, delivery promises — all agreed one by one, and all remembered by whoever closed the account.
Several companies, several warehouses
The same customer name can mean a different legal company and a different stock location depending on the order. Getting it wrong means an internal correction.
Orders below minimum go through anyway
Because catching them is manual, and the person catching them is under time pressure.
Nobody can say what is selling
When orders live in inboxes and chat threads, there is no order data to look at — only invoices, after the fact.
Where ManualOut fits
What changes once orders read themselves
Per-account rules applied every time
Minimums, pricing and delivery rules are set once and enforced on every order.
Routed to the right company and warehouse
Each order is assigned during processing rather than fixed afterwards.
Merge small orders to clear minimums
Combine several orders from one account into one that meets the minimum, with the delivery date handled.
Order data you can actually look at
Once every order is structured, top products and top accounts become a glance instead of an export.
In the product
A wholesale & grocery supply order, read and checked
On the left is the message, as the customer sent it. On the right is what ManualOut made of it — and what it flagged for a person.
Northgate Grocers
[spreadsheet attached] Weekly order — note this one's for the Cordell account not Meridian.
The original message stays attached to the order — permanently.
| Product | Unit | Qty | Line |
|---|---|---|---|
| Still Water 500ml — 24pk | CTN | 40 | $336.00 |
| Salted Crackers 200g | PCS | 120 | $198.00 |
| Green Tea 250ml — 12pk | CTN | 24 | $235.20 |
| Rapeseed Oil 1L | LTR | 60 | $276.00 |
| Whole Milk 2L | CS | 30 | $63.00 |
| NG-4471 (customer code)Their code, not yours — no mapping on file yet | CTN | 12 | — |
- Order value
- $1,108.20
- Minimum
- $500.00
- Status
- Minimum met
Their spreadsheet, their column order, their product codes — and the right legal company, because the email said Cordell and ManualOut routed it there.
- ERP order no.
- SO-4471203
- Synced by
- Automatic
- Synced at
- 14 May 2026, 10:17 PM
- Confidence
- 94%
- Order received
- AI parsing completed
- Validation completed
- Inventory checked
- Synced to ERP
- Order confirmed
How orders arrive
The channel mix in this trade
Email and spreadsheets — in every column order but yours.
- Email54%
- File upload24%
- WhatsApp16%
- Voice6%
Illustrative — the typical shape of an order book in this trade, not measured data. Your own mix appears in the dashboard once orders start flowing.
Questions
What buyers in this trade ask
- Every account has its own negotiated deal. Where do those rules live?
- In ManualOut, configured per account: minimums, pricing, delivery rules. Set once and applied on every order, rather than remembered by whoever closed the account.
- We run several legal companies. Can it route to the right one?
- Yes. Each order is assigned to the correct company and warehouse during processing. Getting that wrong means an intercompany correction, so it is checked rather than assumed.
- Customers send spreadsheets in their own format. Does that matter?
- No. Column order and layout vary by account and ManualOut reads them as they come. Their product codes are mapped to yours; a code with no mapping yet is flagged.
- Can we finally see what is selling?
- Once every order is structured, top products and top accounts become a glance rather than an export. Today that data is trapped in inboxes, and invoices only tell you after the fact.
Other segments
FMCG distribution
Hundreds of order lines a day. Every one of them typed by hand.
Foodservice & HORECA
The chef sends a voice note at 11pm.
Fresh produce & vegetables
Today's order is nothing like yesterday's.
Seafood & fish
Your customer orders 6 salmon sides. You invoice by the kilo.
Meat & poultry
"Denuded, 220g portions, cryovac" arrives as a WhatsApp message.
Dairy & chilled
The van leaves at 5am. The order desk starts at 8.
See it run on one of your own orders
Send us a real order — the messiest one you can find. We will run it live and show you what happens when it works, and when it does not.