Industries

Built for how food actually gets ordered

A meat wholesaler and a drinks distributor have almost nothing in common. One sells by weight and cuts to spec. The other lives and dies on pack sizes. ManualOut knows the difference, because the trade does.

FMCG distribution

Hundreds of order lines a day. Every one of them typed by hand.

Your accounts send orders in every format there is. Someone keys all of it into the ERP before the vans load. ManualOut reads those orders as they arrive and creates the sales order for you.

Foodservice & HORECA

The chef sends a voice note at 11pm.

Restaurants, hotels and caterers order when their service ends, not when your office opens. They order by message and by phone. ManualOut reads those orders overnight and turns them into ERP sales orders.

Fresh produce & vegetables

Today's order is nothing like yesterday's.

Produce moves fast and prices move faster. The order book is rewritten every morning. ManualOut reads orders the moment they arrive, so the pick list matches what was actually asked for today.

Seafood & fish

Your customer orders 6 salmon sides. You invoice by the kilo.

Seafood is ordered by piece and sold by weight. It lands when the boat lands and has days to sell. ManualOut reads the order and gets it into your ERP while the fish is still worth money.

Meat & poultry

"Denuded, 220g portions, cryovac" arrives as a WhatsApp message.

Meat is ordered by piece, priced by weight and cut to spec. All of it has to be traceable. ManualOut takes the order however the chef or butcher sent it and turns it into a clean ERP sales order.

Dairy & chilled

The van leaves at 5am. The order desk starts at 8.

Dairy runs on daily deliveries, tight date codes and standing orders that change a little every week. ManualOut reads orders through the night, so the book is ready before the desk is.

Frozen & cold chain

A small order still costs you a full drop.

Frozen delivery is expensive per stop, so minimums are what keep a route profitable. ManualOut enforces those minimums on every order, and merges small orders into ones that clear them.

Beverage & drinks

"10 cases of cola." Which pack did they mean?

Drinks move in volume, and most of the detail is in the pack. ManualOut reads the order, works out which pack was meant, and gets it into your ERP without the desk decoding it by hand.

Bakery & ingredients

The order arrives at 11pm. Production starts at 2am.

Bakery plans production hours before anyone opens an inbox. ManualOut reads orders through the night, so the bake matches the real order book.

Wholesale & grocery supply

Every account has its own deal, and it lives in someone's head.

At scale, the complexity is in the rules: which company, which warehouse, which price, which minimum. ManualOut applies all of it to every order, so it does not depend on who is on the desk.

Not on the list?

If you distribute food and your orders arrive as messages, the mechanics are the same. Tell us what you move and we will tell you honestly whether it fits.

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