A small order still costs you a full drop.
Frozen delivery is expensive per stop, so minimums are what keep a route profitable. ManualOut enforces those minimums on every order, and merges small orders into ones that clear them.
The daily reality
What the order desk is actually dealing with
Under-minimum deliveries lose money
A small order does not just cost the delivery. It takes a slot on a route that has a limited number of them, and pushes out a bigger one.
Orders come in below minimum all the time
Catching them is manual, so they get processed anyway. The rule exists on paper and nowhere else.
Nobody has time to combine them
Two orders from the same account would clear the minimum together. Spotting that at 8am with sixty orders waiting does not happen.
Ambient, chilled and frozen ship from different places
Send a line to the wrong site and correcting it is expensive.
Where ManualOut fits
What changes once orders read themselves
Minimums checked before the order proceeds
ManualOut checks each order against your MOQ — the minimum order value for that account. Orders below it are held for a decision, not shipped by default.
Merge two small orders into one that clears
Combine orders from the same account, with the delivery date handled for you. An awkward phone call becomes a bigger order.
Each order routed to the right warehouse
Assigned during processing, rather than corrected afterwards.
Delivery charges by order value
Your charge bands apply to every order, so a small drop at least pays for itself.
In the product
A frozen & cold chain order, read and checked
On the left is the message, as the customer sent it. On the right is what ManualOut made of it — and what it flagged for a person.
Subject: Small top-up order — Friday Can we get a quick top-up before the weekend: 2 x frozen fries 2.5kg 1 x garden peas 2.5kg 2 x mixed veg 2.5kg Small one I know, sorry.
The original message stays attached to the order — permanently.
| Product | Unit | Qty | Line |
|---|---|---|---|
| Frozen Fries 9mm — 2.5kg | BAG | 2 | $11.60 |
| Garden Peas — 2.5kg | BAG | 1 | $4.20 |
| Mixed Vegetables — 2.5kg | BAG | 2 | $9.20 |
- Order value
- $25.00
- Minimum
- $400.00
- Status
- Under minimum
A $25 order against a $400 minimum. Frozen delivery costs the same whether the van is full or not, so this is held for a decision — merge it into their Monday order and the drop pays for itself.
- ERP order no.
- SO-4471203
- Synced by
- Automatic
- Synced at
- 14 May 2026, 10:17 PM
- Confidence
- 94%
- Order received
- AI parsing completed
- Validation completed
- Inventory checked
- Synced to ERP
- Order confirmed
How orders arrive
The channel mix in this trade
Email and spreadsheets dominate — but the minimums are the real story here.
- Email52%
- File upload22%
- WhatsApp18%
- Voice8%
Illustrative — the typical shape of an order book in this trade, not measured data. Your own mix appears in the dashboard once orders start flowing.
Questions
What buyers in this trade ask
- How does it enforce our minimum order value?
- Every order is checked against the minimum for that account — global or customer-specific — before it can proceed. Orders below it are held for a decision rather than shipped and reconciled later.
- We do not want to reject small orders. Is holding the only option?
- No, and rejection is usually the wrong move — it costs you the sale. Two orders from the same account that each miss the minimum often clear it together, so ManualOut can merge them, with the delivery date handled.
- We ship ambient, chilled and frozen from different sites. Can it route?
- Each order is assigned to the correct warehouse during processing rather than corrected afterwards. If you run multiple legal companies, it routes those too.
- Do delivery charges get applied automatically?
- Yes — banded by order value, on every order. The small drop at least pays for itself instead of depending on someone remembering the rule at 8am.
Other segments
FMCG distribution
Hundreds of order lines a day. Every one of them typed by hand.
Foodservice & HORECA
The chef sends a voice note at 11pm.
Fresh produce & vegetables
Today's order is nothing like yesterday's.
Seafood & fish
Your customer orders 6 salmon sides. You invoice by the kilo.
Meat & poultry
"Denuded, 220g portions, cryovac" arrives as a WhatsApp message.
Dairy & chilled
The van leaves at 5am. The order desk starts at 8.
See it run on one of your own orders
Send us a real order — the messiest one you can find. We will run it live and show you what happens when it works, and when it does not.